The Project

A1 Decorating are known as the experts in commercial and residential painting throughout Christchurch. While their expertise was clear from the quality of their work, they were looking for strategic options to reach new audiences and insights into how to resonate with their potential clients, so they could continue their growth and prove themselves as an industry leader.

They saw the opportunity to lead their industry, and grasped it.


The Process

We worked closely with the team at A1 to fully understand their brand and their values. After extensive research on their target markets, and competitive landscape, we decided to strip it back and focus on the core elements of the company. 

We knew our audience, knew what solutions they were looking for, and where we were likely to find them. Next, we needed to create the messaging that resonated with them. We wanted to focus on the outcomes for the client, beyond painting. A1 Decorating are your investment into your greatest asset, your home.

A personal approach was key, and rejuvenating their sales process was integral to their success. We created a strong position for A1 Decorating in the market, and refreshed multiple touchpoints along the way, from a full brand refresh, sales strategies, to a website overhaul.

The Outcome

We developed a distinctive look and feel for A1 Decorating, putting them far ahead of their competitors, using a bold yet approachable design. This is now being rolled out across their stationery, website and on vehicles. 

A1 Decorating – Where Decorating Meets Perfection. Their tagline provided us with a strong positioning statement, ensuring customers knew exactly what they were offering.