As a charity, the Trust relies on fundraising to survive. It has built a group of businesses and organisations that support the safeguarding of its future, enabling them to deliver vital knowledge to children throughout New Zealand. The Mark is one of those.
Our role is to help the Trust tell the story of it’s function and offer a professional but accessible visual language that resonates with consumers while being mindful that funding is primarily focused on the delivery of programmes, not marketing. Our role has been to develop a toolbox of graphic devices and creative feel that expresses the integrity of the trust while attracting the targeted consumers and families in our region.