Over the last few months, we’ve all been working hard adapting our business to the new ways of working. It feels like a while since we spent our days in Zoom meetings, craving a proper coffee, but as we move back into Level 2 we thought we’d share some strategies for facing the future and making the most of the situation at hand.
We know your time is precious, so we’ve kept it brief, but feel free to drop us a line if you want more specific advice for your situation.
Share the Love
Your current customers should be the heart of your business. They are the best source of stability and future revenue. Show them how much you love them. Make it easy for them to do business with you, whether it’s offering to defer payments or just checking in and offering advice in your area of expertise. Be flexible and, above all, be supportive.
Find New Ways to Add Value
Your customers are facing new, unpredictable challenges that they had no way to adequately prepare for. There’s a good chance your current product and service offering does not reflect the new realities of the marketplace. Engage in conversations with your clients to be sure you understand their most pressing needs so you can do what you do best – provide product and service solutions that address their needs.
Be the Good Guy
For many of your customers, their lives and buying habits have been disrupted. Despite this, they still have needs. You might be struggling to find ways to sell just now, but don’t forget the lifetime value of your customers. If you can be a helpful, genuine business in a time of crisis, customers will remember this, it will change the way you are perceived and increase the likelihood of customers wanting to do business with you in the future.
Prepare for Change
Stay close to your customers so you can understand how their purchasing will change, and the new opportunities this will create. Be like water, be adaptable, sometimes going with the flow and sometimes creating your own pond or lake. Be flexible instead of rigid. Throughout history we know that those who adapt to their environments will end up being the greatest survivors. Don’t be a Dinosaur!