Over thirty years in the advertising industry has given Gail the opportunity to work on major accounts for some of the largest and most accomplished agencies, publishing companies and studios in the country.
Gail is a creative and strategic thinker that has compiled a vast knowledge and experience in all facets of the advertising and marketing fields. She also enjoyed a six-year tenure in tertiary education as Head of Faculty for Digital Media and Marketing/Creative Director at the Design and Arts College of New Zealand (D&A).
Along with directing creative development and implementation, Gail also heads our marketing and media strategy, having lectured in both of these fields to such organisations as the CDC and New Zealand Marketing Association.
Gail believes it is not enough to create great design solutions alone, but to marry great thinking, expert knowledge of media and the market place, analysis of audience behaviours and a carefully considered strategy for each project.