When we first met with Ark Financial Group, they knew they were overdue for a better brand to help them stand out in a rapidly changing industry. Their old brand was still set in the past, did not speak to their values, their offering or their audience. This is where we came in.
We were tasked with creating a brand that represented Ark Financial Group’s offering and resonated with their people as well as their audience. Refreshing the brand, without alienating their existing audience.