We met with each of the partners to really understand the aspects of Ark Financial Group that were important to them and what they really wanted to communicate with their audience. Following discussions with the Ark team and our extensive research into the industry we came up with a consistent theme of key messages that represented Ark. These key messages formed the basis of the rebrand.
We used the front view of an ark morphing into the shape of a shield to create a contemporary and simplified icon that symbolises Ark’s key offering / message around protecting clients’ futures. The colours used are purposely vibrant and bold – they make the brand friendly, trustworthy and engaging – just like the team at Ark Financial Group.
We created a suite of ‘on brand’ graphics, illustrations and images to roll out across all of Ark Financial Group’s communications, ensuring they convey a clear and consistent brand message at every touch point with their clients.