
The Project
Known as ‘The Avocado Whisperer’, Ang, the owner of Delicious is not your average market vendor – she sells avo’s with attitude, sourcing the freshest, biggest and most delicious avos form her family orchard in Gisbourne. What Ang does not know about avocados isn’t worth knowing.
A crowd favourite at her local, the Oxford Farmers Market, Ang was looking to expand her business from operating out of her retro camper one day per week throughout the avocado season to bring more of her green goodness to the good people of the greater Canterbury region, this is when our love affair with Ang’s avos began.
We needed to step away from the existing monochrome brand and reposition ‘Delicious’ as a boutique / artisan vendor, hero the avocado and differentiate from other retailers on the produce market scene.