
The Process
For this annual report, the aim was to grab the attention of readers using impactful design, great photography and visual statistics.
With the organisation being over 60 years old, we needed to be respectful of their existing brand guidelines, however, the client gave us the flexibility that we needed to explore and create a piece that stands out in its own right.
Being the guardians of an internationally recognised and respected brand, such as the Duke of Edinburgh Awards has its own responsibilities, and as an agency, we took this very seriously.
The challenge we faced was to introduce an energy and charisma to the organisation, reflective of its place in contemporary society, whilst retaining the integrity of the brand in the hearts and minds of the audience.