Our task was to create the brand from scratch, from creating a name that resonated with our audiences, to creating a visual identity that portrayed the artisan craft of producing fine, small-batch New Zealand gin with an elegant but exciting festival vibe.
We then needed to ensure this could be applied to all festival collateral, including the website, programmes, site maps and social media assets.
Our point of departure was to create a sophisticated icon device, inspired by the botanicals used when making New Zealand Craft Gin (Juniper, Manuka, Kawakawa and Horopito), along with fern imagery giving a distinctly New Zealand feel.
An organic hand-rendered illustrative style was deployed representing the ‘artisan craft’ nature of small-batch gin distilling. Movement in the typographic treatment was combined with a limited colour palette to give a fun and energetic festival vibe that ‘spoke’ of the audience experience.