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The Project

Indigo came to The Mark in order to develop their commercial real estate brand,
something The Mark knew they could excel at.

The Process

The dots from the i’s come together to create a positive feel, signifying the positive relationship between a consultant and a client.

The circular shape of the logo represents the fluid process when using Indigo. In this logo, we used a smaller circle followed by a larger circle together, representing the larger profits that Indigo will potentially help the client make. The typeface was personalised to be unique to Indigo.

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This vision was then applied across a stationery set with a vision to stand out amongst other competitors.

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