The point of departure in this brand project was significant research into IP Law, along with exploring competitors business in the marketplace. Brainstorming with the client, three main messages were defined as core to the brand. The first was developing a creative direction that expressed the client was easily approachable and worked as part of the team with their customers. Secondly, a modern/innovative look was key to appeall to business owners and product innovators. Thirdly, was a clear and bold expressions professionalism and trustworthiness. These aspects were delivered using four abstract shapes, all linking together to form one, in a never ending cycle to suggest team work.