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The Project

J E Collett Builders are an award-winning construction company based in Canterbury. As respected registered master builders with decades of experience, the team have been working closely with their clients to build quality homes that stand the test of time.

Together, we worked on a brand refresh and application to current and future communication devices.

www.jecollettbuilders.co.nz

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Target Audience

Refreshing an exisiting brand is a clever way to reprosition a company in the eyes of consumers. J E Collett Builders was in need of attracting more high-end clients as well as simply updating it’s profile to current and former clients – many of whom act as advocates and stimualte referral business.

The shield graphic device illustrates visually how J E Collett offers protection, not only in the integrity of it’s property development but also to each and every customer. The brand colour pallete we employed used a deep blue, representing trust and stability with the injection of a warm red as a accent colour. Simplicity, solidity and purpose were the inspiration behind our creative solution.

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The Results

When refreshing an exiting brand it is vital to safeguard any brand equity the company has built up over it’s lifetime, while giving it a coherant visual evolution. This is a delicate process that needs a sensitivity to the past and a clear vision of where the client wants to go in the future. This requires a close and open dialogue between agency and client assuring that the very essence of a successful business is not compromised.

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