Refreshing an exisiting brand is a clever way to reprosition a company in the eyes of consumers. J E Collett Builders was in need of attracting more high-end clients as well as simply updating it’s profile to current and former clients – many of whom act as advocates and stimualte referral business.
The shield graphic device illustrates visually how J E Collett offers protection, not only in the integrity of it’s property development but also to each and every customer. The brand colour pallete we employed used a deep blue, representing trust and stability with the injection of a warm red as a accent colour. Simplicity, solidity and purpose were the inspiration behind our creative solution.