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The Project

Life Education Trust Canterbury delivers the Life Education programme as far as the Hurunui District through to the Rakaia Region. It reaches up to 20,000 children each year in 80 different primary and intermediate schools in Canterbury.

Being a health resource, Life Education takes children on a journey through five subject areas; self-esteem, food and nutrition, body knowledge, social relationships and substances. Exploring these subjects helps them to understand the wonder of their own bodies, and how best to take care of them.

We support the Trust’s worthwhile initiative, developing external communications and implementation of the brand.

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Our Role

As a charity, the Trust relies on fundraising to survive. It has built a group of businesses and organisations that support the safeguarding of its future, enabling them to deliver vital knowledge to children throughout New Zealand. The Mark is one of those.

Our role is to help the Trust tell the story of it’s function and offer a professional but accessible visual language that resonates with consumers while being mindful that funding is primarily focused on the delivery of programmes, not marketing. Our role has been to develop a toolbox of graphic devices and creative feel that expresses the integrity of the trust while attracting the targeted consumers and families in our region.

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The Results

A non-profit organisation is both a joy to work with and also rather challenging. Getting the right balance between creating a professional and memorable brand language that engages the audience while being super cost-effective is never easy. This is a challenge we embrace, aiming to continue this worthwhile relationship long into the future.

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