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The Project

The Outward Bound Enquiry Brochure was developed to provide more in-depth information than what was on the website, with a focus on highlighting the benefits of Outward Bound for all ages, clearly defining different course offerings.

We were tasked with developing a ‘coffee table’ brochure, that needed to provide an informative overview of course offerings and clearly communicates why OB is relevant and valuable at all ages and stages. We also needed to demonstrate product differentiation between the different courses.

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The Process

We created a high impact and informative document that spoke to Outward Bound’s wider audience. We used a mix of compelling photography, bold typography, illustration, infographics and ‘on brand’ elements to sell the Outward Bound story.

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The Outward Bound Head Office occupies a highly visible site at the popular Queens Wharf in Wellington. This is a high foot traffic area. Their existing exterior office signage was dated, didn’t align with the brand and didn’t clearly articulate what Outward Bound do as an organisation. They were often mistaken for a travel agent or information centre.
They asked us to help them tell a compelling story that the public would connect and interact with, and get a real sense of who they are, what they do and the way do it.

They wanted a design that resonated with the culture of the organisation. It needed to be ‘on brand’ future proof and not ‘pigeon-hole’ or date quickly. We created a series of large scale illustrations that represent the activities students take part in while on course in Anakiwa. We kept the design in line with their brand by using brand colours, fonts and logo. We kept the key messaging clear, bold and aspirational, leading with ‘Become your best self…’ and layering the illustrations with to-the-point copy about what Outward Bound do and what they are about, as well as motivational quotes that sum up the Outward Bound experience.

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