
The Process
The logo form creative direction was based on a stylized vector version of the property, because of it’s unqiue and memorable architecture. Copper foil, combined with a thick, textured stock gave stationary a strong feeling of quality and luxury. The website was then developed, in both English and Chinese, applying a consistent and restrained application of the brand allowing beautifully crafted imagery to to be the ‘hero’ and tell the ‘story’. This was the device that told the story of the reclaimed church, its rich history and iconic location.