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Complete brand development of Sheffield Pies: A league above their competitors.

The Sheffield Pie Shop has been a locally famous bakery for many years, and we’ve had the pleasure of helping them with their rebranding. ┬áThe starting point of this project was to produce a portfolio of photographs which would form the basis of the brand message. Sheffield Pies then engaged us to extrapolate this quality of work throughout the entire rebranding process. From menus and packaging, to the Sheffield Pies building signage and visage. Everything was addressed as part of the project. The creative direction was focused on creating a clean, modern feel, making the pie shop feel boutique. As the brief expanded, a humorous approach was articulated to messaging reflecting the Sheffield Pies in-store customer experience.

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Target Audience

Whether passing through Sheffield or Oxford on route to the mountains, or visiting as a local cafe, Sheffield Pies has long been a staple for both locals and tourists. All age demographics and all socio-economic segments are included in the Sheffield Pies target audience, as it has a broad appeal that caters for everyone.

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Unique aspects of the creative process

Working with the client evolving a project is a true delight for a creative agency. This was a client that was open and excited by fresh and provocative ways of telling their story and making the famous New Zealand pie a fun, rewarding experience for consumers, both old and new.

 

 

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