The Sheffield Pie Shop has been a locally famous bakery for many years, and we’ve had the pleasure of helping them with their rebranding.
Beginning with creating a portfolio of photographs to form the basis of the brand message, we then continued this across a full rebranding project. We wanted to create a modern look that reflected the experience you got in store.
We started by looking at our audiences, Sheffield Pies has long been a staple stop off for both locals and tourists, whether they are passing through Sheffield or Oxford on route to the mountains. This gave them a particularly broad appeal, catering to all age demographics and all socio-economic segments.
We then got on board with our client, and as our brief expanded, a humorous approach was taken, reflecting the in-store customer experience. Working with the client to evolve a project is a true delight for a creative agency, and one that we relish.
Sheffield Pies were open and excited by the prospect of fresh and inventive ways of telling their story, and making the famous New Zealand pie a fun, rewarding experience for consumers, both old and new.
We developed a brand that reflected the humour and generosity of the staff at Sheffield Pies, working on all of the visual elements from menus, packaging and the website and interior and exterior signage, with a focus on creating a clean, modern feel that also made the pie shop feel boutique.
One of the highlights of this project has been creating a longstanding relationship with the team at Sheffield Pies.
With the brief progressing from photography, through to branding and progressing into a website; we’ve worked on all the different touchpoints of the Sheffield Pies brand and we’re more than proud of the work that we created.
Sheffield Pies has continued to go from strength to strength, fuelling New Zealanders with classic New Zealand food, made fresh every day.
