Wai Design provides innovative collaboration with clients to achieve environmentally responsible water feature, irrigation and water supply solutions. We worked with the team to develop a strong brand and application across stationery collateral and vehicle graphics.
The project was developed through extensive research into irrigation and related industries. It was imperative that a strong icon, that would stand up on its own, representing the irrigation process was developed. A water droplet merging into a leaf, was a consise way of symbolising the power of irrigation in stimulating growth in horticulture – a vital part of New Zealand’s primary industry.
Typographic treatment was customised making a unique element to the logo form. This was then applied across a range of different assets building a bold and dynamic brand statement.
