
The Process
This was a branding project that began with crafting a new logo form, and the compilation of a full set of brand guidelines. Within the logo elements the leaf graphic is representative of growing good health in combination with circular shapes suggesting longevity, vitality and well being. Being a primary health care provider it was important to the client that the logo device referenced a ‘human’ element describing its core community of doctors, patients and families. The Koru shape, so characteristically New Zealand, represents new life / beginnings and growth – the very essence of health in our communities, both urban and rural.