The Project

Zen Builders is a Canterbury owned and operated construction business, specialising in architecturally designed homes for consumers wanting to build their ‘forever home’. Zen Builders came to us to create a dynamic, bold and friendly brand that stood out from other business in the industry. We also developed the brand application through business cards, vehicle design and digital assets.

The Process

The project for Zen Builders commenced with defining a strong visual presence which aligned with the company’s specific values. The logo form combined the graphic structure a house, building blocks and the word zen to create one clear expression of the unique brand position of the company. A bold, simple yet vibrant, form with softened curve shapes was designed to make the brand feel approachable, smooth and clear.

The Results

Craftsmanship that is at the core of the company was visually interpreted with the graphic forms of building blocks, while the word ‘zen’ expressed the companies principle of building solutions that are effective, smarter and long lasting.